B2B SaaS podcast · commercial customer growth · SaaS growth

AI has changed the rules of SaaS growth. Most companies are still using the old playbook.

Breakthrough SaaS Growth is the podcast for SaaS founders, CEOs and GTM leaders who want practical strategies to increase retention, expansion and revenue in the AI era.

Sponsor the show
Breakthrough SaaS Growth B2B SaaS podcast cover art
120+ Episodes
60+ SaaS founders and operators
2,500+ SaaS leaders

Why this matters now

AI is exposing weak products, broken onboarding and outdated Customer Success models faster than ever before. Every episode explores what SaaS leaders need to do next.

If you're responsible for growing a SaaS business, you'll recognise these challenges.

  • Growth is slowing while acquisition costs keep rising.
  • AI is changing customer expectations faster than your roadmap.
  • Expansion revenue isn't keeping pace.
  • Customer Success is busy but commercial impact is unclear.

That's why we created Breakthrough SaaS Growth.

Featuring conversations with leaders from

Gainsight GoCardless ChurnZero Totango Phorest Qualtrics XM Institute

Free resources

Practical resources for customer-led growth

The podcast explores the thinking. These free resources help you apply it. Start with practical toolkits and mini-courses built around retention, onboarding, expansion and customer value.

Explore the resources

What you'll learn

Practical lessons for
SaaS growth leaders

Practical lessons from SaaS founders, operators and customer leaders on how growth really happens after the sale.

Retention & NRR

How leading SaaS companies reduce churn, improve retention and create sustainable expansion revenue.

Commercial customer growth

What customer-facing teams should own, influence and measure when growth is the goal.

AI strategies customers actually trust

Where AI genuinely creates value and where it simply exposes weak processes and poor execution.

Onboarding & Adoption

How customers reach value faster and why adoption remains the foundation of long-term growth.

Align teams around growth

How Sales, Product, Marketing and Customer Success stay aligned around growth.

Founder & Operator Stories

Honest conversations with founders and operators about scaling, mistakes, growth and leadership.

Free show notes

Three episodes that
explain how we think

Start with these free episode notes if you care about AI strategies customers actually trust, customer value and products customers adopt.

Featured
AI Trust

Is AI Killing Trust in SaaS?

AI can make people sound smarter, more prepared and more credible than they really are. We explore what that means for trust, expertise and customer confidence in SaaS.

Show notes Apple Podcasts Spotify
Featured
AI Adoption

When AI Becomes The User

AI is starting to behave less like a tool and more like an active user. We explore what that means for building products customers adopt, trust and expand.

Show notes Apple Podcasts Spotify
Featured
AI Product strength

Is AI killing SaaS or exposing weak products?

AI is forcing SaaS companies to prove where they create real value. We look at whether AI is killing SaaS or simply exposing products that were already weak.

Show notes Apple Podcasts Spotify
Browse all episodes on Apple Podcasts ↗ Browse all episodes on Spotify ↗

Your Hosts

Two Jasons.
Decades of experience.

Between them, Jason Noble and Jason Whitehead have spent decades inside SaaS businesses at every stage of growth.

Combined 60+ years leading SaaS, Customer Success and post-sale growth.

Jason Noble, co-host of Breakthrough SaaS Growth

Jason Noble

Customer Success & SaaS Growth Leader

Jason is an experienced technology executive with over 30 years in customer success, digital transformation and customer growth. He has led global post-sales teams, driven customer-led growth strategies and helped organisations scale through stronger customer engagement. His background spans startup scaling to enterprise transformation - giving him a rare perspective on the challenges businesses face at every stage.

LinkedIn Website
Jason Whitehead, co-host of Breakthrough SaaS Growth

Jason Whitehead

Customer Success & User Adoption Expert

Jason helps organisations maximise the value of their software investments by driving effective user adoption and lasting business outcomes. He works with SaaS vendors and enterprise buyers to improve customer success strategies and execution. With deep expertise in user adoption methodologies and customer onboarding, he has helped dozens of organisations transform their approach to customer success and achieve measurable growth.

LinkedIn Website

Suggest a Guest

Know someone
worth hearing?

We're particularly interested in leaders who have:

  • Navigated significant challenges in scaling SaaS
  • Built innovative CS or growth solutions
  • Contrarian views on conventional SaaS wisdom
  • Real stories of failure and what they learned

Know someone we should have on? Send us a quick note and we’ll take it from there.

Quick Bites · Shorts · Direct Takes

YouTube Shorts on SaaS growth

Fresh short-form takes on churn, retention, adoption, AI and what’s changing in SaaS growth.

Latest Shorts

View all Shorts ↗
Your onboarding isn't the problem
▶

Your onboarding isn't the problem

Short • Customers leave when value arrives too late
Most SaaS teams track the wrong things
▶

Most SaaS teams track the wrong things

Short • Activity is not the same as customer value
AI won't fix bad customer success
▶

AI won't fix bad customer success

Short • Technology amplifies process. It doesn't replace it

Every week: sharp takes on what's changing

Short, direct videos on churn, retention, adoption, AI and the real problems SaaS teams face.

Subscribe on YouTube

FAQs

About the Breakthrough SaaS Growth podcast

What is Breakthrough SaaS Growth?

Breakthrough SaaS Growth is a B2B SaaS podcast focused on how software companies grow after the sale. We cover customer retention, NRR, commercial customer growth, AI strategies customers actually trust, customer value and post-sale growth.

Who is the podcast for?

The podcast is for SaaS founders, CEOs, GTM leaders, Customer Success leaders, revenue leaders and operators who want practical conversations about sustainable growth, retention, expansion and customer outcomes.

What topics does the show cover?

The show covers SaaS growth strategy, churn reduction, retention, NRR, customer expansion, onboarding, adoption, buyer trust, commercial customer growth and how to align Sales, Product and Customer Success around growth.

Can I suggest a guest or sponsor the show?

Yes. You can suggest a guest through the website or view our sponsorship options if you want to reach a focused B2B SaaS audience of founders, GTM leaders and Customer Success operators.

Where can I listen to Breakthrough SaaS Growth?

You can listen to Breakthrough SaaS Growth on Apple Podcasts and Spotify. You can also follow the show on LinkedIn and watch short-form clips on the Breakthrough SaaS Growth YouTube channel.